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East Point Trade is the undisputed leader among wholesale traders
of this type in the country and region with market share of 35%
in Serbia, 45% in Montenegro and 50% in Bosnia and Herzegovina.
East Point Trade has established continuous cooperation with a great
number of buyers by offering its products directly to the stores.
These are mainly jewellery and trinket stores, household linen stores,
gift shops, galleries and similar. In future, customer relations
management must be based on partnership relations through two-way
communication. To this end, wholesale and personal salesmen should
monitor all developments in the market, like company's eyes and
ears, and communicate their observations to the management. We shall
foster and improve already established customer relations through
various measures and activities. The aim is to increase customer
confidence and loyalty built on his belief that our company is a
reliable business partner.
Therefore, we seek to:
maintain the existing customer base and foster customer loyalty
through the selection of high quality products, at affordable
price and enhanced quality of services tailored to customer needs,
refresh and upgrade the range of offered products with new interesting
ones, always attempting to exceed customer expectations,
keep sufficient stock of all products, in terms of quantity,
assortment, quality and attractive price.
fulfil all contractual obligations by abiding to delivery terms
and quality requirements,
establish and maintain market presence through intensive provision
of information to the customers regarding new products, enhanced
product quality, more favourable sale conditions (delivering suitable
promotional cards, advertising gifts and similar).
inform customers on time on arrival of goods,
ensure that all sales persons take reasonable care of fast delivery
and dispatch of goods to customers,
visit customers on a regular basis to get familiarised with
their business environment, ways and conditions of conducting
business as well as their performance,
arrange that customers are visited by our senior managers, where
necessary.
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