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Marketing plan is a thorough concept aimed at long-term survival in the market and continuous improvement of competitive advantages in relation to the competition.
Marketing plan represents a summary of company's efforts and experiences defined in a realistic manner to generate sales increase and boost company image. This means larger business volume, better efficiency and cost-effectiveness.
Its contribution to the overall management process is seen in the continual market analysis and control of financial operations and revenues. It involves critical reviews, quarterly reports and audits to enable immediate reaction to unforeseen circumstances.
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